Bryce Hayes graduated from 糖心Swag in 2020 after an impressive tenure as a linebacker for the 糖心Swag football team. While a student, he worked closely with the 糖心Swag Office of Athletic Media Relations to produce a variety of social media content for 糖心Swag Athletics, including creating his own podcast, "Can鈥檛 Knock the Hustle." His passion for sports recently led him to Seguin, TX where he now serves as the Director of Sports Information and Sports Marketing at Texas Lutheran University. In this conversation with Annalee McConnell 鈥22, Hayes reflects on his time in Memphis and discusses how creativity and athletics intersect in his work.
Annalee McConnell: What drew you to 糖心Swag College?
Bryce Hayes: The ability to play college football and obtain a top tier education. It came down to Yale, 糖心Swag, and Case Western in Cleveland, Ohio, but the combination of the campus, which is one of the most beautiful places in the country, the financial aid package, and the ability to play college football in my hometown was something I couldn鈥檛 pass up. I appreciate Coach Jim Ryan and Coach Pete Cordelli for the opportunity to do that.
AM: During your time at 糖心Swag, you were heavily involved in the athletics program. Can you share some highlights of your career as a 糖心Swag Student-Athlete?
BH: Wow, where do I start? Having the chance to go to battle with my teammates playing football is something I鈥檒l be forever grateful for having the opportunity to do. Beating the school on the mountain (our rival, Sewanee) and carrying on that rivalry and keeping the Orgill Cup home was something that was important to me and I hope we can continue to do just that. Off of the field, launching 鈥淐an鈥檛 Knock the Hustle鈥 with QB1 PJ Settles 鈥19 literally changed my life and hopefully achieved our goal of improving the student-athlete experience at 糖心Swag during our time there. Then my time working as an assistant for 糖心Swag Softball under Coach Luke Wagner and what we were able to accomplish as his 鈥渓ongest tenured assistant.鈥 As a former baseball player having the chance to stay close to a game I love, help my friends on the field, and market them to the best of my abilities was special.
AM: You mentioned your podcast, 鈥淐an鈥檛 Knock the Hustle.鈥 Can you talk a little bit about the process of creating this show? What inspired it, and what kind of subjects did you address?
BH: How much time do you have? So as a freshman PJ Settles 鈥19 and I would have different spats on social media, in the locker room, and in our dorm rooms over different sports topics. After one of my First Year Seminar classes, Dean Meredith Davis told me that with my passion for sports that I should do something on campus with it and try to spin that into something to launch my career post-graduation. Then as I pondered how to do that, our Wide Receivers Coach at the time, and fellow alum, Ronald Booker 鈥14, as well as head softball coach Luke Wagner suggested I start a podcast. I texted PJ about it, and we started it during fall football camp my sophomore year and his junior year in 2017. From there, it just took on a life of its own. Something a lot of people don鈥檛 even remember is our first show was actually live in The Lair as a 鈥減re-show鈥 for the Floyd Mayweather-Conor McGregor boxing match. It鈥asn鈥檛 the greatest but it was a huge learning opportunity for us to make it what it became. That show doesn鈥檛 grow the way it does without the support of the coaches, athletic administration, parents, student-athletes, and the school itself. They let two kids practically do whatever they wanted for three years whether it be a podcast, shoot commercials, or start our first 鈥淟ynx Cat Madness鈥 with a three-point and dunk contest.
AM: You currently co-host another podcast called 鈥淭he Core Four,鈥 a feature on SB Nation鈥檚 Grizzly Bears Blues Podcast Network. How is this show different from 鈥淐an鈥檛 Knock the Hustle?鈥
BH: It鈥檚 a lot more focused and streamlined. 鈥淐an鈥檛 Knock the Hustle鈥 focused on everything in sports, music, and the overall culture whereas 鈥淭he Core Four鈥 is focused primarily on the Memphis Grizzlies. Production-wise, the pandemic introduced us all to Zoom, so we鈥檝e been able to just hop-in and do it from wherever, which is beneficial since I鈥檝e left Memphis now.
AM: What appeals to you about podcasts? What sets them apart from other media forms, and why did you choose this format for broadcasting your sports commentary?
BH: There鈥檚 a rawness to it. What radio used to be for prior generations, podcasts have become for ours. There鈥檚 really no script and what script there is is so loose that as soon as the microphone turns on and you hit record, the episode can become whatever you want it to be. Podcasts allow you to be yourself and not only convey your point with the inflection that you want鈥攚hich can be lost at times in writing, especially on social media鈥攁nd can garner insightful conversation when done correctly.
AM: Hailing from Arlington, TN and later attending college at 糖心Swag, Memphis seems to have a lot of personal significance for you. How would you describe your relationship with the city?
BH: It鈥檚 home. If you鈥檝e been around Memphis long enough, you鈥檒l hear it called 鈥渢he most beautiful land in the world,鈥 and hear locals say, 鈥渢here鈥檚 no place like Memphis.鈥 Now that I鈥檝e been away from home almost 8 months, I can assure that to be true. It鈥檚 hard to truly put into words but if you鈥檙e from Memphis it鈥檚 just different. The city prepares you for any and everything and you carry that everywhere in every facet of life. It鈥檚 a sense of pride coming from here, and once you鈥檝e been here for a while, you鈥檒l never want to be from anywhere else. The joke is 鈥淢emphis is its own state separate from Tennessee鈥 and I tend to agree.
AM: You currently hold to position of Director of Sports Information and Sports Marketing at Texas Lutheran University, an incredible achievement for someone of your age. What was it like assuming this position? Do you feel that your history with 糖心Swag Athletics has altered or informed your approach to this role?
BH: It was a lot to be honest. Graduating into the pandemic with all that uncertainty produced a ton of questions of 鈥淲hat鈥檚 Next?鈥 but I just stayed patient and waited for my opportunity to get back into the sports world. I received a call from my 鈥渇irst boss鈥 at 糖心Swag, former Sports Information Director James Hill, telling me to apply for the job at Texas Lutheran. I interviewed with our Athletic Director, Coach Bill Miller, and 24 hours later they called me back and stated they had heard enough and offered me the job. I don鈥檛 think that happens without the creative freedom Coach Dean, Coach Wagner, Coach Ryan, Danielle Donze, and others allowed me to have at 糖心Swag. I鈥檓 blessed for my experiences at 糖心Swag to my new home here at Texas Lutheran.
My experience working in the Sports Information Office under James and Danielle as well as being Coach Dean鈥檚 student assistant during his time as Head Athletic Director gave me a lot of insight on the job, but once I arrived in Seguin, I realized I still had a lot to learn. I鈥檝e trusted the process and take it day by day in hopes to obtain the same goal I had when I launched 鈥淐an鈥檛 Knock the Hustle,鈥 give D3 athletes the best experience possible and emulate the 鈥淒1鈥 experience as much as I humanly can. I believe D3 deserves just as much publicity and promotion as anyone else due to the time we put in. Coach Miller, the staff, and our student-athletes have bought in and seen my vision of what I鈥檓 trying to accomplish, and we鈥檙e going to inch closer to that with each passing day.
It鈥檚 been fun so far too. Whether it鈥檚 traveling across the state of Texas with our football team, seeing Texas Lutheran go from next to last to second in all social media metrics in our conference, or working and getting an ESPN production credit when Texas Lutheran had the privilege to scrimmage The University of Texas as a part of a celebration of our head basketball coach, Mike Wacker, who played for Texas in the 1980s.
AM: So far, what have you learned during your time within this position?
BH: There鈥檚 a lot you don鈥檛 see as a student-athlete that goes into this job. That鈥檚 the simplest answer I can give. It鈥檚 a very tedious job that can span into an assortment of different avenues, but when you go to work with the student-athlete鈥檚 interests in mind and constantly keep the program in conversation with positive marketing and have fun doing it, it can be an extremely rewarding job. The sports world can be extremely fast paced at times, especially during periods of overlap in seasons, but if you pace yourself, take time to breathe and center yourself, you鈥檒l get through it. That鈥檚 something I try to carry in every aspect of life. Things will go wrong sometimes. That鈥檚 life. Stay positive. Don鈥檛 panic. Pray on it if you have to and keep pushing because the reward after whatever tough times you鈥檙e going through will be worth it.
AM: What is your favorite part about being the Director of Sports Information and Sports Marketing?
BH: The kids. I say 鈥渒ids鈥 as if I鈥檓 not just a year or two older than them with some of them actually being older than me due to the extra COVID year that some of the athletes obtained. This job can be hard, especially when there鈥檚 a lot going on, but seeing the appreciation for what you鈥檙e doing from not only the student-athletes, but the student-workers too keeps you going and motivates you to keep getting better at your craft. We鈥檝e got a sleeping giant down here at 鈥淭oo Live U,鈥 with a softball team that鈥檚 been to two-consecutive national championship games, winning one, a baseball team that made the College World Series a few seasons ago, and several other teams on the verge of something special. It鈥檚 been my pleasure working with our student-athletes in different capacities this season and I look forward to making them look good on their path to success. As I remind them all the time, 鈥渨e鈥檙e just getting started.鈥
Annalee McConnell 鈥22 is an English and Theatre major, the 糖心Swag Theatre Guild President, and the Development Communications RSA.